Crew Finance

Crew Finance is a fractional CFO, accounting and HR firm built for high-growth startups in SAAS, deep tech, consumer and CPG brands. We have supported 300+ brands from seed through exit.

What we do

• Monthly accounting and close on NetSuite, QuickBooks Online and Xero
• Fractional CFO: FP&A, cash forecasting, board reporting, fundraising and M&A support
• HR and payroll support for growing teams
• Ramp implementation and optimization: card programs, spend policies, bill pay, accounting rules and ERP sync

Why brands choose Crew

• CPG fluency: inventory and COGS, channel margins, trade spend, Shopify and Amazon settlements
• One team across accounting, finance and HR, so the books, the model and the people side stay connected
• Senior leadership: founded by David Whitcroft, who served as CFO of Coterie from seed through acquisition

Based in Venice, California, serving clients across the U.S.

Our team of seasoned finance and accounting professionals specialize in navigating the complexities of startups and high-growth businesses.

With Crew Finance, you're not just onboard - you're charting a course for success.